MEDIA AGENCY – HOW?

Media Agency Services

Focusing on online rather than Above the Line (ABL) activities like TV or print? Here’s where digital Media agencies like LavaGlobal come in.


We offer many services for all different types of online businesses, these services are Affiliation, Programmatic Media Buying, SEO & PPC, social media management, content marketing, influencer marketing, and much more. 


Your brand strategy and marketing campaign remains the same — LavaGlobal as a digital Media agency only changes the channel where the messaging and brand assets are presented to the prospective client.

Media buying agency

A strong marketing campaign is good, but if it is not delivered effectively — it will not reach the target audience and you would be wasting money.


Media buying agencies like Lava Global work to ensure campaigns are marketed using the most optimal channels for your brand and campaign — whether it is Programmatic Media, Affiliates or Social Media platforms.


We can negotiate the best deals and time slots for advertising your brand.

FEE STRUCTURE

Percentage of Spend

This fee structure is popular with large reputable customers (FX operators, Fintech providers, Casino operators or sports Bookmakers) as they have the market advantage of having larger budgets to spend on marketing campaigns. And want to run CPM or CPL campaigns. These offer remarkably high numbers of Impressions at a very low cost.


If you are a client that sells seasonal products or events, especially if these products or events contribute greatly to your yearly figures, you might want to consider this type of campaign to increase brand or product or event awareness in your target market. 

Flat retainer fee

Younger, Startup online businesses or operators, who are starting out may still be building their brand with clients and don’t have a huge available budget a flat retainer fee would be a safer way to go.

Commission based

This is a popular billing method used by LavaGlobal to prove we are serious about wanting to bring the best traffic value for all-size clients by investing as much risk as the client is. 


We earn a CPA and/or a REVENUE SHARE Percentage on the Net revenue generated by the client.


Note – IMPORTANTLY 

It is important to understand that sometimes we can put in all the time and effort needed to successfully market a brand, product or sports event but external factors such as the client or operator updating the website, improving the Conversion workflow, and implementing proper CRM processes, are not put in place by the client or operator. 

Business Funnel Consultancy Information

Marketing, without the stress! 

When any casino or FX operator, or online brand tries to handle all acquisition marketing activities in-house, it can quickly get messy and costly. 


By using LavaGlobal you can focus on growing your business. We will focus on research, Acquisition numbers, PR and advertising. 


A Media agency specialising in the acquisition, backed with the right expertise, ideas, and media partners can take away the heavy work, and make the whole process efficient and cost-effective. By taking care of the top of the funnel, you can focus on what matters the most: strategies to drive growth for your brand. 

LavaGlobal provides our clients with a range of differing services and products depending on the client’s needs. These include but are not limited to:

  1. Programmatic Media buying and Banner online placements.
  2. Data analysis of key target audiences.
  3. Acquisition and Brand Awareness marketing.
  4. Media communication planning and acquisition strategy development.
  5. Search Engine Optimization (SEO).
  6. Pay per Click (PPC). By offering Paid per Click Search Services to meet target segments and Budgets. Our PPC can help you market your product, brand or event online. We offer PPC Budget Management. B2C and B2B Paid Search
  7. Social Media, streamers and influencer Marketing.
  8. DSP services for Retargeting campaigns.